Strategy
Proposed Strategy
Implications
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Economic
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Assuming product is salable, must come up with ways to charge for it
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Subscription?
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Little charges for little pieces?
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Public access?
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No longer much distinction among product lines -- books, seminars, publications,
web sites, distance CLE blur together economically
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Have to avoid double cost problem -- producing old product and new product
during transition can easily double costs without doubling revenue