Strategy
Proposed Strategy
Example:
London Financial Times (Reed Elsevier) applet
provides example of Lexis applying strategy:
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Applet resides in user's calendar
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User schedules meeting with Joe Smith.
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Clicks button, applet retrieves thumbnail bio information
about Joe Smith.
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Bio has links to related information -- his company's financial
statement, recent news (Nexis), corporate structure, litigation (Lexis)
etc.
Information is:
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accessible because easy to get to
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targeted because it is information pertinent to meeting
from which user can choose more information relevant to meeting by choosing
links for additional information
Worth noting:
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Reed Elsevier makes money because easy to get first piece
of information. Getting first piece results in more information being
requested (on average 3x multiplier)
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Information cuts right across Reed Elsevier divisions, subsidiaries.
Information is organized around meeting, not around way Reed Elsevier subsidiaries
store information
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Applet uses a virtue of links, the ability of the user to
choose path he wants to follow
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Reed Elsevier has to have control of links
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Reed Elsevier needs fairly comprehensive set of information